Category: Branding

Marketing is getting harder than ever — but so is being a consumer.

Visual literacy can be a powerful tool for an entrepreneur looking to develop their brand. But what exactly does the term mean and how can one become visually literate?

A proactive reputation management strategy helps put the brand conversation in your control.

We can all benefit from doing the work it takes to build mutual trust, earn our customers’ loyalty and create more impactful moments for the consumers we serve.

“What kind of brand voice conveys such a crazy ambitious mission?” Six founders on figuring out what their brand should sound like.

Use these strategies to help your business shift from looking for new clients to having new clients look for you.

The right logo can strengthen your brand — here’s how to choose one.

Using the right words in building your brand, whether it’s your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here’s how.

In a crowded world, companies are looking for new and more innovative ways to break through, and they realize they have a new secret weapon: sound.

Let’s explore the tangible benefits of personal and business brand leadership services and examine how they fit into the venture capital operations and model.