Category: Branding

Find the clever, cool and strange things companies build into their logos.

Your personal brand is the missing piece. Having a strong personal brand can open infinite doors and create opportunities for you. It establishes credibility, attracts investors and enables professionals to stand out in their field.

It’s never been more vital to make a meaningful online impact: An expert in the field shares powerful methods of nailing it.

You need to sell a story to sell your product. The psychology of branding is the key to it.

Although there are unquestionable applications for AI chatbots like ChatGPT, their copywriting often fails to capture a brand voice authentically.

Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.

Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they’re missing big opportunities to capitalize on language in other ways.

Learn from the best and create a media kit that boosts your brand’s image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands’ popularity.

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.