Category: Data Analysis
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How to Do Good With Your Data and Harness Analytics to Serve Underserved Populations
Identifying and aiding underserved populations is a crucial task for public sector agencies. Executives can best serve these individuals by leveraging the right data and designing effective outreach campaigns.
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How Contextual Data Is Revolutionizing Advertising
As technology evolves, advertisers are increasingly using AI and contextual data to deliver more effective ads to consumers.
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3 Data Gathering Strategies That Benefit Both Businesses and Consumers
Data gathering is getting tricky. Here are three ways companies can gather consumer data in a mutually beneficial manner.
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How Do I Know I'm Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.
Explore how you can leverage first-party data to drive better results and make more informed decisions.