Category: Main Street Entrepreneur

The most cringeworthy customer service mistake you’re probably making and the customer service training tips for making it stop.

Here’s one of the most effective strategies in the pursuit of making customers happy when their expectations are constantly changing.

Brynn and Antoine McLeod discuss the development, launch and growth of STREX Fasteners.

Elevate your company out of the deadly commodity zone by creating “wow” moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.

Working at Google was a dream opportunity — until I realized my department would be left behind.

Yelp Community Manager Bailey Dixon provides tips for Yelp users on how to write reviews that help local businesses improve.

Tech is a powerful business tool, but it shouldn’t overshadow your brand’s human touch. Here are three ways to avoid that issue and get the most out of your tech.

When Rachel Kellner and her husband bought Aigner Chocolates, a longstanding chocolate shop, she brought her values of community and charity to keep the store relevant and successful.

What happened to DTC brands and why — and the evolution that is now required in direct-to-consumer branding.

Delighted customers can become your brand’s ambassadors, driving organic growth through word-of-mouth marketing and repeat business.