Category: Marketing

Learn how to build a strong brand and a loyal customer base.

Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.

Here’s how your marketing department can authentically celebrate Black History Month and Black culture year-round.

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you’ve worked so hard to earn?

You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.

Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand’s credibility, especially on social media.

Here are three key steps to building a brand that stands out.

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.

Help boost your link-building and outreach efforts with these powerful tools.