Category: Public Relations
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How to Respond When You're the Target of Bad Press
You know the saying “Any press is good press”? Don’t believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
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Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don’t try doing that when speaking with reporters.
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3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
Discover the key tactics and best practices for leveraging social media, content marketing and paid media in your PR endeavors to catapult your small business to new levels of success.
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How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
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5 Secrets Your PR Team Won't Tell You
Making a brand a household name requires unwavering commitment. Does your PR team have fervor and devotion?
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What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.
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How to Select the Right PR Partner in Today's Economy
While it may seem complicated, identifying a good PR fit is crucial for your company’s longevity.
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How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
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The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you’re on the right path to success.
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3 Myths About PR That Are Hurting Your Brand's Success
Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.