Category: Social Media

Keep on posting, even when it hurts.

Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fueling amplified brand awareness, trust and audience engagement.

Every new day seems to bring some unexpected changes to our social media feeds as big tech companies try to reinvent the wheel in a struggle to keep users engaged on their platforms.

Leveraging the multifaceted nature of social media interest spaces to strategically craft an authentic, ubiquitous personal brand is like solving a Rubik’s Cube through persistently twisting and turning content across platforms.

Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.

Implementing these five strategies can help improve networking efforts, increase visibility in the industry, and open up new career opportunities on LinkedIn.

For too many users, LinkedIn has become an alternative to Tinder.

How to successfully leverage TikTok to grow your business

Ninety-three percent of marketers use influencer marketing within their overall marketing strategy. Here’s how to use it effectively in your next campaign.

“Anti-Instagram” apps may still be niche trends, but their existence indicates an important shift toward authenticity in online sharing.