Category: Twitter
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Is Elon Musk Pushing His Luck? Why Twitter's Rebrand to 'X' Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
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The Woman Photographed In a Sleeping Bag at Twitter HQ Is Now One of the Company's Most 'Influential Leaders.'
After Esther Crawford shared a photo of herself sleeping on the floor, she became one of Elon Musk’s insiders.